Eating great is easy when making Colorful Choices.
No calorie counting, no complicated points scheme, no weighing or measuring. By spreading daily choices across the rainbow of colors, participants are guaranteed the best health benefits that produce has to offer.
Colors Grab the Imagination
Groundbreaking in its simplicity and effectiveness, this healthy eating program improves vitality and well-being by shifting eating patterns toward colorful, nutrient-dense vegetables and fruits.
A visual-based approach to a healthy diet makes nutrition education easy and memorable. Participants build healthier eating habits and expand their selections of vivid vegetables and fabulous fruit as they aim to fill their blender with equal amounts of all 5 colors.

Participants Learn to:

Eat a colorful variety of fruits and vegetables every day

Prepare delicious, produce-rich meals and snacks

Make selections for peak flavor and nutrition

Develop eating patterns that enhance vitality and overall well-being.
Features include:
130+
Produce
choices
Blend selections to
experience progress
Teams, Friends, Wellness Wall

Daily tips, recipes, badges

Real-time reports

Total stickers:
12,093

28,645

29%
Why Colorful Choices?
Multiple studies confirm that a balanced diet focused on vegetables and fruits is associated with a long list of health-enhancing, risk-reducing benefits, including:
- Mental health
- Enhanced brain function
- Decreased inflammation
- Healthier heart
- Lower blood pressure
- Reduced stroke risk
- Decreased diabetes risk
- Avoidance of metabolic syndrome
- Cancer prevention
- Healthier body weight
- Stronger bones
- Eyesight protection.
Enhanced mental and physical well-being that stems from eating nutrient-rich, healthy foods helps people feel their best — an important springboard for performing well on the job and living a happy, fulfilling life.

Simple + Fun = Effective
Concrete, succinct concepts are easier for people to learn, retain, and act on than ideas with multiple rules and lengthy guidelines.
Colorful Choices isn’t just a workplace nutrition program; it’s a lifestyle change tailored to employees’ needs, whether at the workplace or working from home. Designed as mobile-first, the program makes learning about healthy eating and tracking progress motivating and rewarding.

A mix of simple and fun produces the most effective improvements in employee health. No other nutrition challenge reaches more participants, more easily, with better results than Colorful Choices.

Colorful Choices made it easy to see where I needed to improve and gave me choices I hadn't even thought of for vegetable and fruit options!
Lisa P.
Kaiser Permanente
I have always wanted to have a diet based on more fruit and veggies so it was just what I was looking for.
Sharon B.
Pivot Health Solutions
I was a person that wouldn't eat a lot of fruits and vegetables but after the challenge I have changed my life around and now I have fruits and vegetables every day.
Adriana Z.
O’Reilly Auto Parts
Learn More
Small Potatoes Pricing
Didn’t expect us to spill the beans on pricing? Here it is — no hidden ingredients:
Per Registrant
Includes site setup +
per registrant fee.
Duration
Retail
4-week Program
$10.09
6-week Program
$13.75
8-week Program
$15.45
Setup (1 time fee/challenge)
$2775
Group License
One-time fee covering your entire eligible population* for any 1 HES challenge.
*Eligible population means all employees who have access to the site (whether or not they register). To promote the site to a subset of your population, an eligibility file is required.
Eligible Population
Retail
1000
$5007
5000
$12,702
10,000
$23,156
25,000
$48,733
50,000
$85,764
100,000
$122,796
Bundled License
One-time fee covering your entire eligible population* for any 2 HES challenges within 12 months.
*Eligible population means all employees who have access to the site (whether or not they register). To promote the site to a subset of your population, an eligibility file is required.
1 discounted fee for 2 challenges and unlimited participation
1 agreement, 1 invoice
(no more hassle for another approval)
1 dedicated account manager to keep it all running smoothly.
Have Questions?
WHITE PAPER
Supporting employee well-being is a priority for high-performing organizations, but finding effective ways to deliver clear, lasting results is a challenge. Most people already know that a nutritious diet rich in vegetables and fruits is vital to good health. Then why do so few of us eat well?
Produce First answers this question and more with current research, laying out a compelling case for simplifying workplace nutrition programs.