We’ve helped several clients conduct simple to elaborate needs assessments recently. The seemingly illogical conclusions reached by some high-level managers have surprised us. When it comes to health data, managers sometimes toss market research rules out the window in favor of opinion or the way they think things ought to be. Here are 4 common well-being research mistakes to avoid:
1. Don’t expect your well-being research to necessarily produce dramatic news.
Some managers want to justify their project by making something from nothing. If you’re lucky, the data will grow in your direction over time, but just as often it moves in the other direction and you’ve made the wrong decision.
2. Don’t make good news out of bad.
If 51% of the survey group is “somewhat in favor” of the action but 29% are “strongly opposed,” you’re probably dealing with a largely neutral to negative audience on this issue — back off, or regroup and try a different approach.
3. Don’t make projections from samples that are too small.
Even the most seasoned health promoter will sometimes make a single positive or negative comment the primary factor in changing direction.
4. Don’t mistake opinion for fact.
The CEO saying it doesn’t make it so. Counter strong, wrong opinions with data.
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Even more common is the paucity of data collected before big decisions are made. If you’re contemplating major additions, deletions, or changes to the way you manage your program, do comprehensive well-being research — internally and externally — then evaluate it honestly. You’ll sleep better.
Dean Witherspoon
Chief collaborator, nudger, tinkerer; leads the most inventive team creating well-being and sustainable living programs. Reach out if you’d like to talk about employee well-being, emotional fitness, or eco-friendly living.
