January is a perfect time to offer webinars that highlight your services and programs throughout the year. These prospecting sessions are overviews of what’s available — with enough details to hook potential participants, but not so much they don’t feel a need to come back for more. Some guidelines:
- Make the topic timely. Use headlines and benefit lists that showcase what’s new and why it’s important now.
- Keep sessions short and lively. You’re not throwing a party, but you don’t want to put them to sleep either.
- Participants should be motivated to take advantage of your services because you’re an interesting, informed expert who can help them with a health issue.
- Be specific. Give them the who, what, when, where, how details of each service so they know you’ve put a lot of thought into helping them.
- Follow up. Send an email to attendees within 48 hours summarizing points made in the webinar. Offer your assistance and a way for them to sign up.
A no-obligation webinar with a chance to win fun prizes is one of the best ways to get new people to try your programs or services. Plan 2 or 3 a year and watch signups soar.
Dean Witherspoon
Chief collaborator, nudger, tinkerer; leads the most inventive team creating well-being and sustainable living programs. Reach out if you’d like to talk about employee well-being, emotional fitness, or eco-friendly living.
