Reimagine Rewards: From Perks to Lasting Motivation

Discover how to build reward strategies that drive deep engagement—and lasting behavior change.

Too many wellness programs rely on cash incentives or giveaways that spark short-term interest—and quickly fizzle out. HES believes in designing reward systems rooted in behavioral science, where rewards enhance the experience, not replace it.

This white paper reveals how HES applies intrinsic and social motivators—fun, recognition, social connection, autonomy—to create challenges that resonate long after the prizes are gone.

What You’ll Learn:

• Why Traditional Incentives Often Backfire: Explore research showing that paying people to participate doesn’t foster deep, sustainable change—and can even undermine intrinsic drive.
• The Magic of Intrinsic & Social Rewards: Learn why authentic praise, peer support, and meaningful recognition matter more than monetary rewards—and how HES weaves them into every campaign.
• Principles That Power Our Approach: See how we embed autonomy, competence, and relatedness—the pillars of self-determination theory—into reward design to promote motivation that lasts.
• Real-World Design Blueprint: From digital recognition tools to ambassador-led shout-outs, peer-to-peer exchanges, and self-driven progress trackers—get action-ready tactics that work.

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