THE SCIENCE
Behind HES Well-Being Challenges

Science Meets Fun: The Formula for Lasting Behavior Change

Explore the research-backed strategies that make HES well-being campaigns so effective — and so enjoyable. At HES, we combine evidence-based design with immersive experiences to create challenges that don’t just engage… they stick. This white paper unveils the science driving our success — from motivation and goal-setting to social support, recognition, and fun.

Whether you’re planning your next wellness campaign or looking to revamp your entire approach, this deep dive into the psychology and design behind HES programs will help you launch initiatives that create real, lasting change.

What You’ll Learn:

• How We Tap Into Intrinsic Motivation: See why internal drive leads to long-term behavior change — and how HES campaigns are built to nurture it through autonomy, mastery, and connection.
• Why Big Goals Work Best: Learn how our challenges inspire meaningful lifestyle shifts by setting ambitious, achievable goals that spark effort and pride — not just check-the-box participation.
• The Science of Fun: Discover how we use positive psychology, gamification, and surprise elements to make wellness feel exciting — not obligatory.
• What Makes Our Approach Different: Get an inside look at the behavioral science principles woven into every HES product — and why they consistently drive higher participation, satisfaction, and outcomes.

By submitting your information, you’ll gain access to our full employee wellness library.